Invest Using Science, Not Speculation.
The science of investing is well-documented. Adhering to proven principles can increase your wealth over a lifetime. But many apps and advisors encourage you to adopt a gambling mindset that is hostile to your net worth — profiting handsomely if you do. We’re here to demonstrate a better path.
The Two Sides
of Investing
ScienceA complete science of investing includes methodologies that address both portfolio design and human performance. Our approach leads the way in both.
We use investing science
to empower you to:Clarify Decisions
The science of investing is well-documented. Adhering to proven principles can dramatically increase your wealth over a lifetime. But many apps and advisors encourage you to adopt a gambling mindset that is hostile to your net worth — profiting handsomely if you do. We’re here to demonstrate a better path.
Dispel Bias
Investor success requires behavior that goes against how humans are wired. People want to believe they can predict the future. They are drawn to things that seem new and exciting. But the markets reward discipline and consistency — skills we coach investors to master.
Have Your Whole Life Work
A mounting body of scientific research suggests that taking actions in life with a sense of purpose supports health, wellbeing, and wealth. We use leading-edge human performance technologies to help investors discover and embody their purpose, and transform their experience of investing.