Vancouver, British Columbia — Origin Wealth, a portfolio management firm driven to elevate human performance, officially launched today to provide an investing experience that empowers Canadians in their decision-making. Its mission: To transform people’s relationship to money from scarcity to abundance.

The company is using a disruptive experiential learning method to educate people about investing.

“We’re dealing with people in a way that the investing industry hasn’t dealt with people before,” said Cameron Langlois, founder and CEO of Origin Wealth. “We’re here to provide Canadians with clarity and freedom when it comes to investing and empower them to have their whole life work.”

“The industry has been focused on the product, but it’s people that use these products,” Langlois continued. “We are focused on people and on their relationship to money. Mindset, knowledge, and behavior determines outcomes in many areas of life — investing is no exception.”

Origin Wealth operates on a commitment to Nobel Prize-winning economic research. 

“The science of investing is well-documented,” Langlois stated. “We’re here to demonstrate a way to invest that adheres to scientific principles, and does not accept the pitfalls of a gambling mindset.”

The company will unveil its approach at Breakthrough Investing, opening Spring 2022, by invitation only. It plans to host multiple Breakthrough Investing events this year.